Pearce Fly Co. is a New Zealand fly fishing brand offering hand-tied flies, fly tying supplies, fishing gear and apparel for anglers in New Zealand and overseas.
Explore a focused range of hand-tied flies, fly tying supplies, fishing gear and Pearce Fly Co. merchandise, chosen for anglers in New Zealand and overseas.
Nymphs, dries, streamers and competition patterns.
Open Flies →Hooks, beads, thread, feathers, dubbing, tools and tying materials.
Open Fly Tying →Pearce Fly Co. caps, shirts, hoodies and branded gear.
Open Merchandise →Fly rods for river, lake and competition fishing.
Open Rods →Reliable reels matched to the way you fish.
Open Reels →Floating, sinking and specialist fly lines.
Open Fly Lines →Everyday essentials for presenting flies properly.
Open Leaders & Tippet →Fly boxes, tools, packs, nets and on-the-water essentials.
Open Accessories →Pearce Fly Co. was founded in Rotorua, New Zealand by Tyson Pearce, a competitive youth fly fisherman selected to represent New Zealand on the Youth Fly Fishing Team.
Fishing around Rotorua and across New Zealand has shaped the brand: genuine time on the water, carefully chosen gear and a drive to keep learning and competing.
Meet Tyson →Guided fly fishing around Rotorua is being developed by Pearce Fly Co. Register your interest for future river, lake and custom trip options as the guiding side of the brand grows.
Interested in guided fly fishing around Rotorua? Tell us what kind of experience you would be interested in.
Register InterestHelicopter-accessed backcountry fly fishing, with hunting as an optional part of selected trips.
Register Interest
