Pearce Fly Co. is a New Zealand fly fishing brand built around real time on the water, competition fishing and a love for the sport.
We're building a focused range of fly fishing equipment for anglers in New Zealand and overseas. The store can grow with you — starting with the gear you actually use and trust.
Hooks, beads, thread, feathers, dubbing, tools and tying materials.
Open Fly Tying →Pearce Fly Co. caps, shirts, hoodies and branded gear.
Open Merchandise →Fly rods for river, lake and competition fishing.
Open Rods →Reliable reels matched to the way you fish.
Open Reels →Floating, sinking and specialist fly lines.
Open Fly Lines →Everyday essentials for presenting flies properly.
Open Leaders & Tippet →Nymphs, dries, streamers and competition patterns.
Open Flies →Fly boxes, tools, packs, nets and on-the-water essentials.
Open Accessories →Pearce Fly Co. was founded in Rotorua, New Zealand by Tyson Pearce, a competitive youth fly fisherman selected to represent New Zealand on the Youth Fly Fishing Team.
Fishing around Rotorua and across New Zealand has shaped the brand: genuine time on the water, carefully chosen gear and a drive to keep learning and competing.
Meet Tyson →Guided fly fishing around Rotorua is planned for Pearce Fly Co. This page is ready for future half-day, full-day or custom trip options when the guiding side launches.
Interested in guided fly fishing around Rotorua? Tell us what kind of experience you would be interested in.
Register InterestHelicopter-accessed backcountry fly fishing, with hunting as an optional part of selected trips.
Register Interest
